Executive Summary Essay Example | Topics and Well Written Essays - 500 words - 14

Executive Summary - Essay Example teve Jobs; decline in share prices; and emergence of stiffer competitors offering cheaper products; among others, investors and spectators were gleaming at any possibility that Apple’s future performance could be on the decline. First, to counter competitors’ move of producing relatively cheaper alternatives to the iPhone, it was revealed that â€Å"Apple could produce an iPhone for less than $150 to broaden its appeal† (Has Apple peaked? par. 7). This is a viable strategy given that competitors have already launched several alternatives to the smartphone at significantly affordable prices; especially in emerging markets, like China. Secondly, Horace Dediu, a spokesperson from Asymco, a research firm, was cited to disclose that â€Å"it would be a mistake to think Apple is resting on its laurels† (Has Apple peaked? par. 13). His proof was the soaring of capital expenditure of Apple which is an indication that it is producing a new product to be launched in the market. Third, the legal battle Apple has encountered with Samsung was noted to be indicative of it being on the defensive stance. I am convinced that any organization threatened by competitors in terms of product patent would do the same thing. As a competitor, like Samsung, the apparent increase in capital expenditure that indicates that Apple is concocting a new innovative product should spur me to increase my research capabilities and try to find out from all possible avenues what these technological gadgets could be. Likewise, I could set my product engineers to design new, creative, and more innovative gadgets that would potentially be seen as blockbuster products and could be purchased at relatively cheaper amounts than what Apple normally offers. If I am personally involved in Apple as an employee, I would definitely by knowledgeable of any possible new product innovation or future product launches that are being designed. As such, I could validate that Apple could simple be at the steady state